The stock price of Apple Inc (AAPL) has risen over 3.44% today in the early morning trading session. Between the open last Tuesday and the close previous week, the stock has fallen by over 10%. The stock closed at $164.94 on Friday.
The California based mega company designs, develops, and sells consumer electronics, computer software, and online services. The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker.
Apple’s software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.
Apple has a big problem. Just five years ago, its iPads and Mac laptops reigned supreme in US classrooms, accounting for half of all mobile devices shipped to schools in 2013. Apple has now slipped behind both Google and Microsoft in US schools with Google’s Chromebooks leading the way in classrooms, securing nearly 60 percent of shipments in the US as overall iPad sales declined for three straight years. Apple is now ready to strike back against Chromebooks with some cheaper iPads.
Apple is holding a special education-focused event on Tuesday that promises “creative new ideas for teachers and students.” Rumors suggest Apple is preparing to launch a $259 budget iPad model this year, while Bloomberg reports that a “low-cost iPad” will be announced alongside new education software. The new iPad could even support a stylus, like the Apple Pencil found on the more expensive iPad Pro models. Although a cheaper MacBook had been rumored to arrive, Tuesday’s event will almost certainly be centered on the iPad.
Apple’s main education site has 17 devices pictured, 16 of them are iPads and only a single one is an aging MacBook Air that’s being used to administer six iPads. “What’s a computer?” asks Apple in a recent ad, making it clear the iPad is the future.
A cheaper iPad alone won’t be enough to turn Apple’s education woes around, though. Back in 2015 Apple was forced to pay $4.2 million to the Los Angeles Unified School District, after a $1 billion program to provide all of LA’s 640,000 school kids with an iPad went spectacularly wrong. Students had issues typing on the iPad screen, some were circumventing browser restrictions, and it was clear that administering iPads wasn’t an easy task.
Our analysts have given a “HOLD” rating to Apple’s stock. Although it shows great potential, however due to the fluctuation, this is not the stock where you want invest big right now.