The stock price of McDonald’s Corporation (MCD) has risen up by over 1.21% today till the late morning trading session. Since the close last week, the stock price of McDonald’s has risen by over 3.75%. The stock closed at $152.34 on Wednesday.
McDonald’s is a fast food company that was founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand. The first time a McDonald’s franchise used the Golden Arches logo was in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald’s had its original headquarters in Oak Brook, Illinois, but has approved plans to move its global headquarters to Chicago by 2018.
On Thursday, McDonald’s will turn its logo upside down on all digital channels, such as Twitter and Instagram. Additionally, 100 restaurants will have special “packaging, crew shirts and hats and bag stuffers” to celebrate International Women’s Day.
“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” McDonald’s Chief Diversity Officer Wendy Lewis said in a statement. Lewis continued: “From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we’re committed to their success.”
International Women’s Day is on Thursday, March 8. A number of brands, including Old Navy and Barbie, have debuted special products to honor the day. However, some companies – including BrewDog, which rolled out a satirical “beer for girls” called Pink IPA – have been criticized for using International Women’s Day to advertise to women in what some consider a reductive manner.
McDonald’s is not the first company to alter their logo as a part of a women-centric marketing effort in the month of March. As in recent years, Brawny paper towels will once again replace its flannel-wearing hunk with a strong female as part of its #StrengthHasNoGender campaign.
Whisky brand Johnnie Walker released a product with a limited edition “Jane Walker” labels for the month of March. For every Jane Walker bottle sold, Johnnie Walker will donate $1 to organizations that support women’s causes, up to $250,000.
“Important conversations about gender continue to be at the forefront of culture, and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission,” said Stephanie Jacoby, vice president of Johnnie Walker. “We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.”
Our analysts have given a “HOLD” rating to McDonald’s stock. Although it shows great potential, however due to the fluctuation, this is not the stock where you want invest big right now.