The stock price of JPMorgan Chase & Co. (JPM) has fallen by over 1.55% today till the late morning trading session. The stock has however enjoyed a rise of over 5.43% in the period of 1 month. The stock closed at $115.17 on Tuesday.

The New York based is a multinational banking and financial services holding company. It is the largest bank in the United States, the world’s sixth largest bank by total assets, with total assets of US$2.5 trillion, and the world’s most valuable bank by market capitalization. It is a major provider of financial services and according to Forbes magazine is the world’s sixth largest public company based upon a composite ranking. The hedge fund unit of JPMorgan Chase is the second largest hedge fund in the United States. The company was formed in 2000, when Chase Manhattan Corporation merged with J.P. Morgan & Co. is in talks to create a current-account-like product with big banks such as JPMorgan Chase, the ‘Wall Street Journal’ has reported, citing people familiar with the matter. The process is still in its early stages and may not be completed, the report said.

Shares of US big banks came under pressure in early trading on Monday from broader sell-off in the market and the WSJ report, Adam Sarhan, CEO of 50 Park Investments said. “Whenever you see a headline show up Amazon coming in and offering checking accounts with JPMorgan that triggers investors to sell first in the face of uncertainty and ask questions later,” he said.

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In January,, Berkshire Hathaway and JPMorgan said they will form a company to cut health costs for hundreds of thousands of their employees. Amazon’s talks with financial firms is an attempt to create a product to attract younger consumers, mainly those without bank accounts, the WSJ said, adding the initiative would not see the online retailer become a bank.

The ecommerce giant has been contemplating getting into the finance sector for years. The company is trying to bring Amazon Pay to brick-and-mortar stores and is likely to begin with Whole Foods, the WSJ report said. Amazon and JPMorgan were not immediately available for comments.

While people familiar with the situation tell the Journal the discussions are in early stages, such a venture would add yet another entity to Amazon’s expanding portfolio, which now includes grocery stores and its digital assistant, Alexa.

“The underlying goal is to further grow its Prime membership through cross-selling into existing J.P. Morgan customers and this could lead to more initiatives down the road,” Dan Ives, chief strategy officer and head of technology research at GBH Insights, told CNBC in an email. “Ultimately, Amazon is in fifth gear, trying to double down on the consumer and the finance vertical looks like the next step (through partnerships) of adding to the Amazon flywheel.”

Our analysts have given a “HOLD” rating to JPMorgan Chase & Co.’s stock. Today’s fall indicates a volatile response from the market which has been slowly building up for the past few days. However, due to the weekly fluctuation, buying it at this moment might be risky.