The stock price of Nike Inc (NKE) has fallen by over 1.52% today till the late morning trading session. Since the opening on Tuesday, the stock price of Nike has gone down by over 8%. The stock closed at $66.27 on Thursday.

The Oregon based company is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.

In a recent partnership news, Nike came out with this – Ever find yourself not having enough time to exercise or meditate? What if you could combine both? Well, Nike and Headspace have teamed up to offer you just that, and all within the Nike Run Club app. From today, you’ll have access to the first three Headspace audio-guided mindful runs that coach you on how to clear your head while you’re out jogging. Nike Run Club comes with a variety of audio guides to give you instructions and advice from coaches and athletes on how to improve, but this is the first time those workouts have been focused on mindfulness.

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Headspace is already one of the most popular mindfulness apps, so bringing its expertise in clearing your mind into Nike Run Club may be able to help you forget your anxieties and worries to further focus on your workout. The aim here is to lose the distractions from your day-to-day life so you can better focus on your workouts. “Mindfulness is the ultimate tool for any athlete at any level,” says Andy Puddicombe, Headspace co-founder.

“Easy to learn and simple to apply, it can help strengthen motivation, increase focus, improve resilience, enhance form, optimize recovery and, perhaps most important of all, get us out of our head and into the body for an enjoyable and fulfilling training session.”  The partnership between the two brands doesn’t just benefit runners either – Headspace is adding workout tips into the Nike Training Club app so you can focus on your mindfulness when in the gym too.

If you work your way through these first three workouts and the tips in the training app, don’t worry; you’ll find more workout advice will be landing on both apps in the near future.

Our analysts have given a “BUY” rating to Nike’s stock. After the slight fall this week, the current situation looks optimistic as the stock price hit its all time high by almost touching $70 in the previous month. The current holders of this stock are advised not to sell it yet.