The stock price of Twitter Inc (TWTR) has risen by over 2.75% today till the late morning trading session. The stock price of Twitter has risen by over 25% since the beginning of this month. The stock closed at $31.32 on Tuesday.

The San Francisco based company is an online social networking service that enables users to send and read short 280-character messages called “tweets”. Registered users can read and post tweets, but those who are unregistered can only read them. Users access Twitter through the website interface, SMS or mobile device app. Twitter Inc. and has more than 25 offices around the world.

Twitter today is publicly launching its “Bookmarks” feature, which has been in testing since late last year, following the company’s HackWeek project dubbed #SaveForLater. A desire to save content for later reading is something people have asked for because of how much news circulates across Twitter, often including links to longer articles you don’t have time to read in the moment, and an increased desire for privacy around their saves. Twitter users sometimes found it uncomfortable to use the Favorite button for saving tweets because of the nature of the tweet’s content.

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Shaped like a heart, the button indicates a positive sentiment – and that’s not always the case. There are often times when you need to later return to a tweet, without signaling that you like or support the content it includes. Facebook, too, had grappled with a similar problem around its “Like” button. Though users asked for a Dislike option, the social network instead eventually rolled out emoticons for other sentiments, like anger, sadness, laughter, and love, to complement the “Like.” Twitter, of course, doesn’t need to complicate its product with sentiment buttons, but it did need a way to save things you don’t “love.”

Another issue with using Twitter’s Favorite button is that the action is made public.

The original poster is alerted that you’ve liked their tweet, your favorite itself is visible to anyone on Twitter who interacts with that tweet, and your list of Favorites is accessible to everyone from your Twitter profile. The public nature of Favorites has caused problems for some high-profile Twitter users in the past – like when Melania Trump favorited a tweet that seems to imply she hated her husband (perhaps accidentally); or when other high-profile individuals – like Harry Styles or Ted Cruz – had favorited adult content.

Twitter users have worked around the problem of not having a way to privately save tweets by doing things like DM’ing tweets to themselves, saving them in Notepad, emailing them, opening them in a new tab, and other tricks. Starting today, they’ll no longer need to resort to these hacks, because bookmarked tweets are only saved privately.

Our analysts have given a “HOLD” rating to Twitter’s stock. The stock has been rising for the past month and has shown a positive trend. Despite having dropped by over 3% earlier this week, the stock is not fluctuation by that big of a margin.