The stock price of Wal-Mart Stores, Inc (WMT) has gone down by over 10% since the beginning of this week. Just today, till the late morning trading session the stock has fallen by over another 1%. The stock closed at $92.8 on Thursday.

The Arkansas based company is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. The company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. As of July 31, 2016, Walmart has 11,539 stores and clubs in 28 countries, under a total of 63 banners.  The company operates under the Walmart name in the United States and Canada. It operates as Walmart de México y Centroamérica in Mexico, as Asda in the United Kingdom, as Seiyu in Japan, and as Best Price in India. It has wholly owned operations in Argentina, Brazil, and Canada. It also owns and operates the Sam’s Club retail warehouses.

Meanwhile, “It was a good quarter, a good year,” Walmart Chief Financial Officer Brett Biggs told TheStreet in an interview. In 2017, Walmart U.S. eCommerce sales rose 44% and same-store sales increased 2.1%, ahead of 2016’s 1.4% growth rate. Still, Biggs acknowledged Walmart will be investing more this year to boost its capabilities across eCommerce and other areas of the business. And that comes at price, one that Wall Street probably fully didn’t understand headed into the announcement.

Walmart should have been the one to dominate online shopping not Amazon, leading dealmaker Ralph Schlosstein told CNBC on Friday. “Walmart should have created Amazon,” said Schlosstein, chief executive officer of Evercore Partners. “No reason in the world they didn’t, except that no board or no CEO would take 15 years of investment that was dilutive of earnings to build that huge terminal value.”

Instead, terminal value, which projects a company’s expected cash flow, is built by companies that don’t trade on earnings, Schlosstein told “Squawk Box.” Arkansas-based Walmart is aiming for big online sales growth in fiscal 2019, which includes a major rollout of a new website with unique brand partners — all in order to fend off Amazon’s internet dominance and recent forays into new sectors, including the pharma business.

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Also, The store is doubling down on its efforts to capture the home goods market, which generates around $58 billion in sales in the US and is expected to grow by 11% annually between now and 2022, according to Statista .

Online stores such as Wayfair – which is now the largest online-only furniture retailer – have increasingly taken market share here. Amazon has also made investments in home ware. In November 2017, it launched two of its own furniture brands, called Rivet and Stone & Beam, which sell sofas, accent furniture, chairs, rugs, lamps, and decor.

The new layout launched Wednesday, a day after Walmart reported fourth-quarter earnings that showed that online sales had lagged during that period. They were down 50% from the previous quarter. As a result, the company’s share price tumbled by more than 10%, its biggest drop since 1988.

Our analysts have given a “BUY” rating to Walmart’ stock. Despite today’s fall, there is a significant chance of this stock showing a positive response. Although it shows great potential, however due to the fluctuation, this is not the stock where you want to go all in on.