The stock of Dollar Tree (DLTR) marched to $77.53 up 2.61% on heavy trading volumes before its Q1 earnings report which is due before market opens.

Analysts expecting 2.1% rise in same store sales. Analysts have maintained its ‘BUY’, ratings and set target price of $91. Company is expected of straight line results with consistent performance of Dollar Tree and firm progress at acquired Family Dollar Store, said analysts.

Dollar stores performance is termed very well during difficult times faces by some of its competitors where spending is decrease and intense competition with Amazon and other online retail players.

Dollar Tree which is based in Chesapeake, Virginia, company which sell at $1 or less and run variety of discounted stores and Dollar Tree is also a Fortune 500 company. Company was founded in 1991, 25 years ago and it operates approx 13600 stores across 48 U.S. states and parts of Canada. Company operates under store names of ‘Dollar Tree’ and ‘Dollar Bills’, and has logistics center at 10 places nationwide. Company also operates variety of multi price point under the name of ‘Deals’.

Dollar Tree’s product area includes food and snacks, health and beauty products, house wares, regular utility items, party materials, candy, toys, gifts, bags etc; Most of the stores also sell frozen foods, dairy items and bakery ready made foods. Company keeps stocks from regional, national and private-labelled products in its stores across U.S. and Canada.

Dollar Tree’s business strategy is that company sells extremely low priced products compare to any other products in the market. This has become extremely important for us to keep our customers happy; we are able to keep our prices very low because of our customers. Our customers have niche to make a deal at our outlets, said company employees. Dollar Tree’s customer includes who has financial difficulties but nowadays even affluent people also started liking Dollar Store’s products.

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During 2014 company made an announcement regarding purchase of ‘Family Dollar’, that both the parties have agreed at $8.5 billion plus $1 billion of debt by ‘Family Dollar’. Before that in 2010 company acquired Canadian ‘Dollar Giant’, Vancouver, British Columbia based company which operates 86 stores in the state of British Columbia, Ontario, Manitoba, Alberta, and Saskatchewan across Canada. Company has made several acquisitions over the years to become a Fortune 500 company.

Stocks of Dollar Tree traded at $77.53 up 2.61% on Tuesday on account of heavy trading of 2.97 million compare to average volumes of 1.89 million shares every day. Company’s stock is trading at $78.60 up 1.07% from previous close.

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Other experts have remarked, “I love candy standing on aisle in ‘Dollar Store’.  However, as predicted by others that after the results are out, there might be counter reactions to upward movement currently.”

The few market experts have given ‘BUY’ call to ‘Dollar Tree’ with ‘B’ ratings. The rating is given on last 12 months data pertain to its stock and not on single day trading.