Chipotle Mexican Grill (CMG) has brought back a dual of leading food and safety experts. This move follows the store’s recent decision to try by all means to prevent the onset of a variety of diseases that caused the store’s sales to plummet. The store is putting in place all measures possible in a bid to ward off any health scares. According to Chipotle’s recent revelation to Reuters, it has called on board David Acheson to lead in the provision of pieces of advice on how to further improve the health measures. David is an ex-official at the FDA and the department of agriculture of the US government. The company has also told reporters it is working with David Theno, who is a food safety consultant and also formed part of the executive in times past. He is renowned for his exceptional abilities to fix food and safety scares of any kind. In particular, he is held in high esteem for his unmatched role in the fixing of the food scares that had been perpetrated by the E.Coli virus during the course of the 90s.
Despite the involvement of the two reputable food experts, it is still not clear how far the food chain store wishes to take its food and health safety initiative. But, it is clear that the involvement of the two is aimed at expanding Chipotle’s health reforms to avoid the occurrence of last year’s outbreaks. The scope of the food chain store’s health reforms still remains hazy up to this day.
The company’s spokesman, Chris Arnold had confirmed to reporters the retention of the two high profile food consultants during the course of last year. But, he could not indicate the actual date when the retention took place and the specific details regarding the work of the consultants.
During the course of last year in December, David Acheson had criticized the store’s response to the outbreaks while he was still sitting on the FDA panel. This is what makes his appearance on the panel of consultants very interesting.
In March of this year, the food chain store made an announcement that it had hired James Marsden, who had served as Kansas state University’s meat science professor before he joined the company to be its executive director of food safety. “He is going to be in charge of all our food safety programs,” said Arnold as he spoke to reporters.
Chipotle has always embarked on a program to prevent any future disease outbreaks and has since taken a huge stride towards this goal by incorporating many high profile food consultants. Last year, the company registered a significant slump in sales following the outbreak of a number of deadly diseases including E.Coli, Norovirus and Salmonella. The loss in sales was also coupled with a market valuation loss amounting to $6 billion. Therefore, the food chain store’s ability to restore its customer trust is vital to revamping sales. This explains why the subject will form an important part of the agenda for the company’s meeting on Wednesday.